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While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.That dependence may also make them vulnerable as the social giant enters their territory, which is a weakness some companies appear to have been preparing for.It’s these sorts of features that really stand to differentiate Facebook Dating from competitors.By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.“It’s all about opting-in and making sure that people are really intentional.”As part of that mentality, Facebook Dating doesn’t have a right-or-left swiping mechanism.To sort through potential matches, you'll need to tap “Not Interested.” Facebook Dating users won’t be able to start a conversation by simply saying “Hey.” Just like the dating app Hinge, users will instead need to respond directly to one of a potential date’s nine photos or questions, like “Was that taken in Morocco? ”Facebook Dating messages will live in their own inbox separate from Facebook Messenger, and you won’t be able to send links, photos, or payments for security reasons.

The service was first announced at the annual F8 conference in May this year, and will likely be available in other locations in the future.For example, the organizer of an Alcoholics Anonymous group, or someone planning an event at a church, can’t turn the dating feature off.“The ethos there is that if people want to date, it shouldn’t be in the hands of another person,” says Sharp.For now, users aged 18 and older in Colombia will be able to create dating profiles and, once those reach a critical mass, find some matches.WIRED got to preview an early version of the service, and it looks promising—especially for users looking for meaningful long-term relationships rather than hookups.

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