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About 1 in 5 18-24-year-old (22%) Tinder is a location-based application that filters the matches according to the location of the user; users are able to choose the maximum distance they want to focus their search on.
They are also able to filter down matches by age and gender. If users find a potential match, users swipe right.
Whereas before, people had very little exposure to online dating, today almost 50% of people know of someone who use the services or has met their loved one through the service.
After the i Phone launch in 2007, online dating data has only increased as application usage increased.
In 2016, the sharing of personal information from almost 40 million users of Ashley Madison by a group of Hackers, the "Impact Team", revealed their real name, phone number, email address, geographical position and sexual preferences.
Ashley Madison assured their more than 35 million users that the service was totally "anonymous" and "100% discret" but they didn't delete completely accounts when users chose to (and paid for that) or recognize that data had actually leaked in a first time.
This increase in usage by this target group can be justified by their increased use of smartphones which lead them to use these smartphone dating apps.In Europe dating platform care more and more about data legislation because of the GDPR sanctions that threatens companies of economical sanctions. The one that is the most bought by private companies remains the geographical information of users.When the user allow localization, apps record them and store them using Geographic Coordinate System.people should understand the importance of the site they are visiting and the credibility of that site as well.If the site is not providing the right partner then one must leave that site and go to another one.